Posts Tagged ‘how to’

Creative Fundraising

Thursday, May 27th, 2010

Next Monday I have a board meeting to go to where we are going to need to come up with some very creative fundraising. We need to raise money not just to grow our organization (which is my ultimate goal) but to also keep our current office. I happen to love our office so this is of course very important to me.
Over the past few months we have seen our program go through hoops of fire and grow to a much more functional organization. We have a clear goal, we are all on the same page, and I am happy to see we are moving forward. But now we need money.

So…how do you raise a lot of money in a horrible economy? Better yet, how do you throw a fundraiser in this economy that hasn’t been done a million times or that people won’t roll their eyes at? That’s my goal with this post. Come up with a few awesome fundraising ideas and look at some of the old tried and true fundraising methods that I have seen work.

1) The heartfelt letter that you send to everyone and anyone you know relatively well.  
Just don’t be a complete tool when you do this and you shouldn’t run into any trouble getting something for your organization. Honestly it’s not even about the letter, it’s about the heart or passion you have for what you’re looking to do. Just think ”Hi, I work with blah and they need money” or something just as smooth isn’t going to get you anything. Talking honestly while not going on and on is what will get me to give you money. I wish the annoying organizations that e-mail me monthly asking for a donation got that. Keep on focus and don’t go on for pages.

2) COOK OFF! This is the one that I have my heart set on. I plan on suggesting that we close our back parking lot, set up several “chef stations” and have several cooks come in and cook up their best dishes…just mini samples. This is a huge opportunity for local small catering companies and Chefs to gain some attention as well as a great way for us to raise funds. The event would be closed, tickets would be sold in advance, and a great day of fun will be had by all. – If we do this I will write about it…a lot. If we do not do this. I will write my full concept out in the hopes someone else does.

3) Go girl scout and sell some cookies! I know I make a mean chocolate chip cookie, and that we have a ton of people who can cook and a few professional kitchens that we can probably sneak our way into one way or another (and by that I mean use the network of friends and fellow fundraisers I know to see who can help us out) I’ve seen cookies raise a ton of funds for a few amazing non profit groups before. Trust me, this is not at all a bad idea. Some suggestions though are to a) have an event to sell the cookies at, usually this isn’t that hard to find. Just make sure you get permission from the correct people and then set up a booth. This is also another instance where you want to take advantage of your networks, both real world and social. Think about it, posting pictures of someone covered in baking flower from a “break” from baking is a great way to get someone’s attention. And then you let the cookies do the rest.

Of course there will be more things for me to submit, but for now I leave you with these three. Let me know if you have any questions, if you try any of these and they work that’d be awesome. If they don’t…well let me know and maybe we can figure out what happened.  I have a ton of things I can think of for small groups to do to try to raise money (non profits I mean) So the meeting could be a long one ;) Wish me luck!

How to throw a fundraiser in 3 weeks with no budget.

Tuesday, May 4th, 2010

One month ago HOLLER! decided we were finally going to do the fundraiser for I’m Too Young For This. We had tried to raise awareness at the end of our shows by handing out schwag, but this time we were going to raise some actual money…which is funny when you consider improv does not pay. Well, not for the improvisers…usually.

I’ve worked on fundraising events before, and usually you’ve got some time to plan, find sponsors, market,  reach out to press, and sell tickets. You also usually have a budget.   HOLLER! had none of those things and worse yet, the person organizing the event was a bit of a control freak. (That would be me)

So here is how you throw a fundraiser in three weeks with no budget.

1) Find a space.
Any space where you can do what you need to do. We would have done this show in a park if we had to. We got really lucky finding the theater we did. Honestly we would not have had such an amazingly successful event if not for Jon at The SCV Space. Jon took care of us, he gave us the space for an amazing rate and then proceeded to work his butt off for us. Coming from theaters where you pay for the space / cut of tickets / and then you have to find people to do all the work or do it your self, Jon is a rare commodity and I can’t say enough how much we appreciate his hard work and dedication.

2) Don’t be afraid of asking people and companies to be sponsors!
At first I was really nervous asking people. After all, the economy still sucks, April is Tax Time, people are already struggling. So of course this is the perfect time to go ask them to donate their time, money, services, stuff and then ask them to attend your event…for which tickets are now a whole $5 more than usual. The worst thing people can do is say no. You can’t feel bad asking people to donate, if they’re capable of giving they will. We were getting new sponsors up to the night before the event.

3) Promote your event on Facebook.
Social Networking on sites like Facebook and twitter is great for everyone. The more people that are there the better. Businesses are on these sites, non profit groups are on them, and so are most people you want attending your event. You can even push the envelope a little further to try to raise money directly through these sites with things like Causes, or some of the ecommerce plugins that are there.
You’ll really want to create an event for your event first. Make it look really nice and then invite everyone you think would be interested in your cause or attending. And make sure your friends can invite people (and encourage them to do so)

4) Use everything and anything to get money from people (without being a crook)
Our event started out as being just an improv show. We would have raised exactly $400  and nothing more. Doesn’t really sound like a fundraiser at that point. Our event quickly became a silent auction with live music, food (appetizers) and drink (soda, water, and wine) then an improv show at the end of which we held a raffle. So we made money on the silent auction, selling drink tickets for the wine, the tickets to the show its self, and raffle tickets. Tickets could be purchased for a dollar or five dollars for ten tickets. So, that took us from our original $400 to well over double the amount.

5) Know your audience
Our event was extremely laid back and casual, that’s just how I like to do a fundraiser. If you’re going to be spending money why not be comfortable while doing it. But at the same time there is something to be said about the event that gets everyone excited to be dressed up for a night out on the town. Know your audience, who are you asking to attend your event? Are they going to be more likely to want to wear jeans and a t shirt or a tuxedo?

6) Relax.
This event had me spun around so much that I was miserable for the first ten minutes. I then ducked out the back door and took five minutes to calm down, breath, and just trust that the hard work I had put in would pay off. When it’s time for your event there usually isn’t much you can do to greatly change the potential outcome of your fundraiser. So just relax, and try to enjoy the ride. Don’t let people see you stressed, because that tension and energy you would be giving off gets fed right into your space and no one will want to stick around for it.

Final Pointers
These really didn’t fit anywhere but need to be said.

  • When you do a silent auction, and people have paid for their item make sure they take it. Nothing like walking around with someone else’s winnings for a week.
  • Make sure you have the 501 3 C number for your charity for receipts.
  • Say thank you to your sponsors! A LOT! They like to hear it and it could mean they’ll sponsor your events again in the future.
  • Have a tech guy. We live streamed our show, we did it last minute and didn’t advertise it but we picked up 10 extra people because of it.
  • Have fun and be creative. Make your fundraiser stand out.

I could probably go on but this post is long enough as is.  If you’re throwing a fundraiser please let me know what you think and how your event goes. Fundraising for a good cause can be a lot of fun and left me feeling great.